Las Vegas Web Site Developer and
(SEO) Search Engine Optimization Specialist

Thanks for visiting my web site.  My name is Dan and I am a Web Site Developer and Search Engine Optimization (SEO) Specialist.  You have arrived at the right place should you require my expert consulting services in the development of your web site.  If your business can benefit heavily from organic search traffic we need to talk. I have never personally had much success with PPC or pay per click so I do not recommend you use this.  However, if you do want to use PPC I am not your guy.  I would recommend you go to Google’s Adwords and pay for whatever advertising you think you might need.  When you are finished with that, feel free to come back here and look into my ORGANIC methods to bring new customers to your business.

So exactly what is SEO anyway?

According to wikipedia -
Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, academic search,^[1] news search and industry-specific vertical search engines.

As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.

The acronym “SEOs” can refer to “search engine optimizers,” a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site and site content, SEO tactics may be incorporated into website development and design. The term “search engine friendly” may be used to describe website designs, menus, content management systems, images, videos, shopping carts, and other elements that have been optimized for the purpose of search engine exposure.

So now let’s cover what Organic Search is:

Organic search results are listings on search engine results pages that appear because of their relevance to the search terms, as opposed to their being advertisements. In contrast, non-organic search results may include pay per click advertising.

The Google, Yahoo!, and Bing search engines combine advertising and search results on their search results pages. In each case, the ads are designed to look similar to the search results, though differ in formatting enough for readers to make distinctions between organic results and ads, such as their background colour and/or placement on the page. Further, the appearance of the ads on all major search engines is so similar to the genuine search results that a large majority of search engine users cannot effectively distinguish between them.^[1]

Because so few ordinary users (38% according to Pew Research Center) realized that many of the highest placed “results” on search engine results pages were actually ads, it became important within the search engine optimization industry to distinguish between the two types of content. As the perspective among general users was that all the results were in fact “results”, the qualifier “organic” was invented to distinguish the real search results from the ads. Because the distinction is important (and because the word “organic” has many metaphorical uses) the term is now in widespread use within the search engine optimization and web marketing industry. It is, as of July 2009, now in common currency outside the specialist web marketing industry, being used frequently by Google (throughout the Google Analytics site, for instance).

Google claims that their users click (organic) search results more often than ads, which has led them to rebut the research cited above.

The same report (and others going back to 1997^{[citation needed]}) by Pew shows that users avoid clicking “results” that they know to be ads.

Users can prevent ads from being shown in search results, and list only organic search results, by using browser add-ons and plugins, one of the most popular being AdBlock Plus (for Chrome, Firefox) very efficient and easy to use. Other browsers may have different tools developed for blocking ads.

If you should need a
Las Vegas Web Site Developer or SEO Specialist
Feel free to call me to discuss your needs and
obtain a quote for my services.
Call Dan Amaro @ 312-675-2225
Please leave a voice mail.
I will get back to you as soon as I can.

References are available.

 

  SEO Services available as low as $1000 / mo.